OMFLEX Kid Yoga Mats

CASE STUDY

Omflex approached us to bring their new line of kids’ yoga and exercise mats to life on Amazon. A playful yet premium product designed to make fitness fun and accessible for children. The goal was to balance safety, creativity, and quality while appealing to both kids and parents.

We developed a complete Amazon Listing Package including A+ Content, 3D renders, and logo refinement, all designed to position Omflex as a trustworthy, high-quality brand in the kids’ fitness space.

Go to Amazon Listing

Playful Yet Educational Branding

We created a vivid, child-friendly identity centered on primary colors, soft rounded fonts, and clean geometric elements inspired by classroom visuals.

The Whiz Kids Math Club logo blends fun and logic. Colorful math symbols within four squares. Instantly recognizable and approachable for both parents and teachers.

An Unboxing Experience

We extended the visual language into packaging and wrapping paper design, ensuring a consistent, premium unboxing experience.

The final pattern combines subtle geometric motifs and brand blue tones, reinforcing Omflex’s identity while keeping it playful and gift-ready.

Keyword Optimized Title & Bullet Points

Once the visuals were finalized, we moved on to crafting a high-performing product title and bullet points, built around top-ranking keywords in the kids’ fitness and yoga accessories niche.

Our copywriting approach combined SEO precision with brand voice consistency, ensuring the listing not only ranked for high-intent searches like “kids yoga mat,” “non-slip exercise mat,” and “PVC-free yoga mat for children”, but also read naturally, highlighting quality, certifications, and fun.

The final copy communicates trust, safety, and creativity, all while staying compliant and optimized to convert parents browsing the Kids & Sports categories.

Title:

Premium Kids Yoga Mats/Exercise Mats/Play Mats with Carrying Strap – 60″x24″ Non-Slip Mats with Fun Prints for Children – 3mm Thick, Dolphins, Car, and Supergirl Designs – SGS & CE Certified, PVC-Free

Bullet Points:

PREMIUM QUALITY AND SAFETY CERTIFIED – Made with high-quality PU leather and rubber materials. SGS, Amfori BSCI, and CE/UDEM certified for guaranteed safety and quality, providing the best yoga or exercise experience for your child.
EXCITING DESIGNS: Choose from Dolphins (ocean theme), Cars (racing theme), or Supergirl (superhero theme). Vibrant, kid-friendly prints inspire movement and creativity in young fitness enthusiasts.
TRIPLE-LAYER NON-SLIP DESIGN: Premium grip surface prevents slipping during active movement. Enhanced stability makes it perfect for yoga, gymnastics, stretching, and floor exercises.
PORTABLE AND CONVENIENT WITH STRAP – Includes a convenient carrying strap for easy rolling and portability, making it perfect for use at home, school, or outdoor activities.
PERFECT SIZE FOR GROWING KIDS: Spacious 60″ x 24″ dimensions with 3mm thickness provides ideal cushioning for children ages 5-13. Extra-wide design ensures stability during poses and exercises.

Conversion-Focused Listing Images

We crafted a full set of conversion-focused listing images designed to blend kid-friendly storytelling with clear product benefits.

Each image highlights a distinct selling point while maintaining a cohesive visual rhythm — bold callouts, clean typography, and bright blue tones that reinforce the Omflex identity.

Hero image: Shows the product in use with a child performing yoga, emphasizing real scale, comfort, and portability.
Feature images: Focus on the non-slip surface, odor-free and non-toxic materials, and the 3mm soft cushioning for safe movement.
Lifestyle modules: Capture children aged 5–13 using the mats at home and in group settings, connecting activity with joy and wellbeing.
Design showcase: Displays all three vibrant prints — dolphins, superhero, and race car — styled on clean indoor settings to communicate fun variety.
Size and detail callout: Includes dimensional overlay (60" x 24") and material close-ups, helping parents visualize comfort and thickness.

The result is a bright, trustworthy visual sequence that’s both engaging for kids and reassuring for parents, optimized to educate, inspire, and convert.

A+ Content That Builds Trust and Authority

Our A+ content design combines bold typography, real family imagery, and clear icons to communicate Omflex’s quality promise. From its non-toxic, PVC-free materials to certifications like SGS, Amfori, and CE.

Each section reinforces Omflex’s commitment to safe, joyful, and sustainable movement for kids.