FIFY’S – Gluten Free

CASE STUDY

Fify’s first our premium package for their Teff Penne pasta. After seeing the elevated branding and the strong final results, they returned to hire us again, this time to develop the full variation set for their Teff Spaghetti.

We expanded the visual identity ensuring both variations looked consistent, premium, and authentically Italian. From packaging design to 3D renders, listing images, titles, bullet points, and A+ Content, we delivered a complete, unified presentation that strengthened Fify’s brand while showcasing each pasta’s unique qualities.

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Playful Yet Educational Branding

For Fify’s Gluten-Free, we built a refined branding that communicates Italian craftsmanship, clean ingredients, and modern health values at a glance. The visual identity blends soft, fresh tones with bold red branding elements, creating a look that feels both artisanal and contemporary.

From packaging layout to typography to color styling, every branding element reinforces the product’s core promise: nutrient-rich pasta made from ancient grains, crafted in Italy, and safe for sensitive diets.

Realistic 3D Render That Boosts CTR

Our 3D renders showcased the new Fify’s pasta line in a realistic and premium light, highlighting every texture and detail of the packaging and pasta itself. We simulated the natural gloss of the transparent bag, the depth of the teff pasta, and the freshness of the plated dishes to make the visuals both mouthwatering and trustworthy. These renders were used not only for Amazon listings but also for marketing materials, ensuring a consistent, high-quality brand presence across all platforms.

Packaging That Shouts "Italian"

The packaging for Fify’s Teff was designed to seamlessly align with the brand’s gluten-free Italian heritage while giving its own visual distinction. We preserved the same clean, artisanal look established in the Teff Penne design, light pastel tones paired with vivid food photography to highlight the product’s authenticity and freshness. The front emphasizes natural ingredients, artisanal quality, and Italian craftsmanship, while the back balances functional clarity with elegant typography and icons that guide users through preparation and nutritional details. The result is packaging that looks premium, natural, and undeniably Italian.

Keyword Optimized Title & Bullet Points

For both Fify’s Teff Penne and Teff Spaghetti, we crafted titles and bullet points designed to balance SEO performance and brand storytelling blending clarity, keyword precision, and consumer appeal. The titles immediately highlight the key differentiators: gluten-free formulation, nutrient-rich teff grain, and authentic Italian craftsmanship, ensuring high search relevance and strong first impressions.

Each bullet point was structured with a clear purpose:

Bullet 1 emphasizes function and target audience, capturing those seeking gluten-free or clean-eating options.
Bullet 2 builds nutritional credibility, showcasing the wholesome benefits of teff and rice flour.
Bullet 3 reinforces ingredient authority with the ancient grain story that elevates the perceived value.
Bullet 4 underlines heritage and process, associating Fify’s with authentic Italian pasta-making traditions.
Bullet 5 closes with culinary versatility, positioning the pasta as perfect for both casual and gourmet meals.

By blending keyword-optimized phrasing (“Gluten Free Pasta,” “Made in Italy,” “Ancient Grain Teff”) with emotionally engaging copy, the listings not only improved discoverability but also conveyed a premium, trustworthy, and appetizing brand voice consistent with Fify’s visual identity.

Title (Penne):

Fify’s Gluten-Free Teff Penne Pasta – All Natural, Nutrient-Rich Gluten Free Pasta with Ancient Grain Teff and Rice Flour – Made in Italy

Title (Spaguetti):

Fify’s Gluten-Free Teff Spaghetti Pasta – All Natural, Nutrient-Rich Gluten Free Spaghetti with Ancient Grain Teff and Rice Flour – Made in Italy

Bullet Points (Penne):

Gluten Free Penne Pasta: This wheat free and gluten free dry pasta offers a satisfying bite and rich flavor that rivals traditional noodles. Ideal for clean eating, sensitive diets, or healthy home cooking.
Naturally Nutrient-Rich: Made with nutrient-packed ingredients, this pasta is an easy way to add more nutrition to your meals while still enjoying the full flavor of traditional pasta.
Made With Ancient Grain Teff: This teff pasta combines the natural benefits of ancient grain teff and rice flour, offering a gluten free option that’s rich in nutrients and full of authentic taste.
Artisanal Pasta Made In Italy: Slow dried and bronze drawn using traditional Italian methods, this 100% natural pasta is crafted for exceptional texture, rich flavor, and premium quality you can taste.
Classic Dry Penne Shape: This dry penne pasta cooks to a perfect al dente texture and holds sauce beautifully, making it ideal for everything from weeknight meals to elevated pasta recipes.

Bullet Points (Spaguetti):

Gluten Free Spaghetti Pasta:This wheat free and gluten free dry spaghetti delivers a deliciously satisfying bite and authentic flavor. Perfect for clean eating, gluten-sensitive diets, or anyone seeking a healthy pasta alternative.
Nutrient-Packed and Wholesome: Crafted with naturally nutrient-rich teff and rice flour, this spaghetti is a simple way to upgrade your meals without sacrificing taste or texture.
Made With Ancient Grain Teff: Enjoy the wholesome goodness of ancient grain teff blended with rice flour for a gluten free spaghetti that’s full of nutrition and authentic Italian flavor.
Traditional Italian Craftsmanship: Slow dried and bronze drawn using artisanal Italian methods, our spaghetti boasts a rich taste and ideal al dente texture in every bite.
Versatile Dry Spaghetti Noodles: These classic dry spaghetti noodles pair perfectly with your favorite sauces and cook up beautifully for everything from cozy dinners to elevated pasta dishes.

Conversion-Focused Listing Images

For the Fify’s Gluten-Free Pasta line, our goal was to create listing images that felt fresh, authentic, and deliciously Italian while keeping a strong sense of brand consistency between both variants.

The visuals highlight the brand’s core identity: clean eating meets artisanal craftsmanship. We combined bright, modern compositions with appetizing food photography and rustic ingredients to evoke freshness and authenticity. Each image was designed to educate and persuade explaining the nutritional benefits of teff grain, showcasing its gluten-free, non-GMO, and additive-free qualities, and celebrating the Made in Italy heritage.

The result is a cohesive set that balances appetite appeal, premium branding, and clear communication. From “Why Fify’s Gluten-Free” to “Powered by Teff” and “Clean Ingredients, Pure Nutrition,” every slide reinforces trust and product quality while inviting viewers to imagine the taste and texture of true Italian pasta, redefined for modern, health-conscious consumers.

A+ Content That Builds Trust and Authority

For Fify’s gluten-free pasta line, we designed a full A+ Content suite that elevates both product education and brand storytelling. The modules highlight the core pillars of the brand, gluten-free purity, ancient grain nutrition, Italian craftsmanship, and clean-label simplicity, while pairing them with vibrant, appetite-appeal visuals.

Each section was crafted to guide shoppers through the product’s value: from “Why Fify’s?” feature callouts, to ingredient and nutrition highlights, to shape-specific benefits that reinforce authentic Italian texture and taste. The result is an A+ experience that feels premium, cohesive, and conversion-focused. Designed to build trust, boost engagement, and strengthen the brand’s positioning across all variations.