Seren

CASE STUDY

Seren partnered with us to build a premium, conversion-focused presence in a competitive eco-laundry category.

Our scope included full listing optimization, custom visuals, A+ content, packaging refinement, and high-impact 3D renders—aligning brand positioning with search performance.

The objective was simple: elevate a functional product into a trusted, lifestyle-led brand while maximizing discoverability and conversion.

Go to Amazon Listing

Realistic 3D Render That Boosts CTR

We showcased the full set—6 XL balls, essential oils, and packaging—in one clean composition to immediately communicate value and bundle differentiation. The stacked layout emphasizes size, while the front-facing box reinforces branding and material positioning.

Lighting and texture were carefully handled to highlight the wool’s natural fibers and the kraft packaging finish, increasing perceived quality.

Packaging Designed to Reinforce Value

We developed a clean, kraft-based box that immediately communicates natural positioning and sustainability. The muted green label, minimal typography, and soft sheep illustration reinforce the New Zealand wool origin while keeping the look modern and shelf-ready.

Front-facing benefit icons (100% NZ wool, organic, faster drying, reusable) create instant credibility and scannability—mirroring the Amazon listing hierarchy.

The result is packaging that feels premium yet accessible, consistent across PDP, A+ content, and physical product—strengthening perceived value before the box is even opened.

Keyword Optimized Title & Bullet Points

The title is built to rank first and persuade second. We front-loaded the core keyword (“Wool Dryer Balls 6 Pack XL”), then layered in high-value modifiers: Organic New Zealand, Essential Oils, Natural Alternative, Reduces Static & Drying Time, Chemical Free.

The bullets follow a clear flow:

What you get (6 XL balls + bonus oils)
Money & time savings
Safety (baby-friendly, hypoallergenic)
Performance (static, wrinkles, airflow)
Eco & gifting angle

The description reinforces longevity, cost savings, and scent flexibility while integrating high-intent keywords naturally.

Overall: optimized for indexing, structured for conversion.

Title:

SEREN Wool Dryer Balls 6 Pack XL – Organic New Zealand with Lavender Lemon Essential Oils – Natural Fabric Softener Alternative – Reduces Static Drying Time – Chemical Free

Bullet Points:

6 PACK XL ORGANIC WOOL DRYER BALLS WITH BONUS OILS – Extra-large (2.75-3″) from New Zealand wool; includes Lavender and Lemon oils (10ml each); add drops for scent or use unscented for chemical-free laundry
SAVES $100+ YEARLY AND CUTS DRYING TIME 50% – Reduces electricity bills annually; replaces 1,000+ dryer sheets over 3-5 years; superior airflow; use 3 balls for small loads or 6 for large loads
SAFE FOR BABIES AND SENSITIVE SKIN – Chemical-free and hypoallergenic; handcrafted from undyed natural wool; ideal for baby clothes, cloth diapers, eczema; no synthetic fragrances or harsh chemicals
NATURALLY SOFTENS AND ELIMINATES STATIC – Premium wool fibers massage clothes for fluffy towels; absorbs moisture to prevent static and wrinkles; no residue; works in all dryers with all fabrics
ECO-FRIENDLY GIFT BACKED BY QUALITY – Biodegradable and compostable; beautifully packaged for housewarmings, baby showers, weddings; replaces single-use products; soft laundry while saving money

Clean, Calm, Conversion-Ready

For Seren, we designed listing images that translate a simple household product into a premium, lifestyle-driven brand.

The visual direction centers on softness, simplicity, and trust. Neutral tones, natural textures, and airy compositions reinforce the eco-conscious positioning, while clean typography ensures clarity and hierarchy across every slide.

We structured the image flow to guide the customer logically: lifestyle hook (“A Simple Switch for Everyday Laundry”), clear value breakdown, what’s included, step-by-step usage, material credibility (New Zealand wool), and benefit reinforcement (reusable, efficient drying, XL size).

Each image balances warmth with information—elevating a functional product into a thoughtful, giftable, and environmentally aware solution.

A+ Content That Elevates Everyday Utility

For Seren, the A+ content expands the brand beyond functionality and into lifestyle positioning.

We structured the content around three pillars: material credibility (New Zealand wool), daily practicality (6-ball set for regular loads), and long-term reusability.

A dedicated flexibility module highlights the optional essential oils, positioning Seren as customizable rather than one-size-fits-all. Supporting iconography simplifies key benefits—XL size, efficient drying, reusable design—making the content easy to scan while maintaining a premium feel.

The overall execution mirrors the listing images: soft tones, natural textures, and balanced layouts that communicate trust, sustainability, and simplicity.