StrengthBuild

CASE STUDY

StrengthBuild approached us to elevate their Overnight Protein Oats through high-impact listing images and strategic A+ content. The goal was clear: transform an already strong product and packaging into a performance-led, conversion-focused Amazon presence.

We focused on sharpening positioning, clarifying benefits, and building a visual system that matched the intensity of their target audience. The outcome is a cohesive asset suite designed to strengthen brand authority, highlight functional value, and drive higher engagement across the listing.

Performance-Driven Creative Direction

The creative direction was built around one core idea: performance without compromise.

We leaned into a bold red-and-black visual system to communicate strength, intensity, and athletic focus. High-contrast typography, dynamic brush strokes, and gym-centered lifestyle imagery reinforce power and movement.

Every layout balances aggression with clarity—strong headlines to capture attention, structured information blocks to educate, and clean product framing to maintain premium perception.

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High-Impact Listing Images

For StrengthBuild, we developed a performance-driven image stack designed to match the intensity of the brand while simplifying complex nutritional benefits. Each visual isolates a single conversion trigger—45g protein, balanced macros, 30-second prep, slow-release carbs, premium ingredients—so shoppers can scan and understand value instantly.

The creative direction leans into bold typography, high-contrast red and black color blocking, and strong gym-centric lifestyle imagery to reinforce strength, discipline, and transformation. Ingredient callouts and supplement facts are structured for credibility, while texture and food photography emphasize taste and quality. 

The result is a cohesive, aggressive, and conversion-focused listing image system that elevates the brand’s presence on the digital shelf without altering their existing logo or packaging.

A+ Content That Converts Like a Landing Page

For StrengthBuild Overnight Protein Oats, we designed A+ content that guides the customer from attention to conversion.

We opened with a bold brand statement to anchor the product in performance. Then we structured the content around clear benefit blocks: 45g protein, 30-second prep, slow-release carbs, balanced macros, and smooth texture.

We reinforced credibility with a clean Supplement Facts layout and a highlighted ingredients section that communicates quality and function. Finally, we addressed objections (“Never Chalky”) and clarified the target audience to sharpen positioning.

The result: structured, persuasive A+ content that elevates the product and drives trust.

Have an Amazon product in mind?

We handle your entire Amazon listing from start to finish — including your title, listing images, A+ Content, and even your Brand Storefront.

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